The radio listeners and colleagues across West Michigan are deeply saddened by the unexpected death of Reese Rickards, the well-known morning co-host on B-93 (WBCT-FM) in Grand Rapids. He passed away early on Tuesday, February 24, 2026, after a sudden health crisis, with his wife Kim at his side.
At 62 years old, Reese spent over two decades sharing the microphone with Neal Dionne on “Neal and Reese in the Morning.” Their lively, down-to-earth style turned the program into a daily ritual for countless country music fans throughout the region. The natural rapport between the two hosts, combined with Reese’s quick humor and approachable manner, played a major role in making B-93 one of the most listened-to stations in West Michigan.
Reese arrived at B-93 during the early 2000s and soon became an essential part of the morning drive. He and Neal delivered a blend of timeless country songs, timely community updates, open phone lines, and easygoing conversation that felt personal and welcoming to listeners of all ages. Reese’s friendly tone, sharp one-liners, and real curiosity about the people who called in created the sense that listeners were simply chatting with longtime friends over coffee.
Their partnership helped define the station’s character—lighthearted, neighborly, and firmly planted in local life—which kept B-93 near the top of the ratings year after year. The mutual trust and shared laughter between Reese and Neal, along with their consistent effort to make every caller feel important, formed the foundation of a show that truly belonged to the community.
Away from the studio, Reese quietly took on the role of guide and supporter within the station. He generously shared advice with newer team members, encouraged fresh talent, and fostered a positive working atmosphere. He was also heavily involved in B-93’s biggest community projects, such as the popular Birthday Bash concerts that drew huge crowds and the long-standing Roofsit for Kids initiative, which raised substantial money to benefit children in need across the area.
Those who worked alongside him remember a person who gave freely of his time and knowledge, always ready to offer encouragement or lend a hand. Through both his professional contributions and his personal involvement in local causes, Reese strengthened the station’s bond with West Michigan and helped create a workplace built on cooperation and goodwill.
The B-93 staff, the wider Grand Rapids radio circle, and thousands of devoted listeners have expressed heartfelt grief and appreciation for Reese’s many years of service. Messages from past and present coworkers, longtime audience members, and community organizations continue to pour in, celebrating his down-to-earth nature, his playful wit, and the way he welcomed everyone into the B-93 circle like family.